I'd love to tell your brand's story...
first, I'll tell you mine.
What really gives a company that spark? The one that has customers lining up down the block to buy the latest product, or excites social media influencers enough to publish a rave review of a new product launch?
As I started out my career as a publicist at a national public relations agency, I wanted to find out. Across four different public relations agencies, I’ve worked with large and small businesses in a range of industries in both B2B and B2C including startups, travel, hospitality, consumer goods, health and wellness, non-profit, AI, robotics and more. I realized the one thing successful businesses have in common is they’re able to emotionally appeal to their consumers by communicating their story and brand values – the why behind their product – and what impact they’re making on the world.
Think Nike, motivating you to “Just Do it” and rise above your personal challenges. Or Apple encouraging you to “Think Different” and be an innovator, creating your own story with a little help from your handy MacBook. But it’s not as easy as creating a catchy tagline. You need to take the time to show your customer through multiple touch points what your brand really means to them.
The exciting thing is there’s so many ways using media relations and digital marketing to reach the right audience and share your brand’s story, from media coverage to blog creation to strategic brand partnerships. And there’s nothing more exciting for me than helping brands do that.
A little more about Daria:
In my free time, I enjoy traveling, hiking, snowboarding, kayaking, practicing yoga, and hanging out with husband, Evan, and Shiba Inu dogs, Ranger and Bandit, in sunny Denver, Colorado.
Contact me: 734.646.9153 | daria@cutlercommunications.com